Back to all templates

Performance template

Performance marketing planner.

Plan, launch and track paid campaigns on the numbers that matter: cost per lead, cost per sale and return on ad spend.

$49

Performance template

How to use this template

Work out your target cost per lead before you spend a dollar.
Plan your audiences, creative tests and budget by channel.
Fill in the tracker weekly and move budget toward what's working.

What's inside

Campaign setup
Know your numbers Example: a $1,000 customer, 1 in 5 leads buying, and 20% of revenue for ads means you can pay up to $40 per lead.
Audiences
Budget by channel
Creative tests
Tracking checklist
Weekly tracker

Campaign setup

Campaign name

Objective (leads, sales, enrollments or calls)

Unlock this template

Delivered by email right after checkout, as an editable Word file that also opens in Google Docs.

Already bought it? Sign in to open the full template here.