Back to all templates

Brand template

Campaign brief.

Get everyone aligned on the goal, audience and message before any creative work starts or any money is spent.

$29

Brand template

How to use this template

Fill out the brief before anyone designs, writes or buys media.
Review it with everyone who has to approve the campaign, and get their sign-off.
Keep it open while you review creative. Every piece should trace back to it.

What's inside

Campaign basics
The business problem
Objective and measures
Audience
Message
Channels and deliverables
Mandatories
Approvals

Campaign basics

Campaign name

Owner

Unlock this template

Delivered by email right after checkout, as an editable Word file that also opens in Google Docs.

Already bought it? Sign in to open the full template here.