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Brand template

Brand voice worksheet.

Define how your brand sounds on one page, so everyone who writes for you, from your newest hire to your agency, sounds like you.

$29

Brand template

How to use this template

Answer the questions on your own first, then review them with your team.
Choose three voice traits and fill in what each one is and isn't.
Share the finished page with anyone who writes for your brand.

What's inside

Who you are
Your three voice traits
Words we use and words we avoid
Before and after Rewrite a few real sentences from your website or social posts so the difference is easy to see.
Voice by channel

Who you are

In one sentence, what do you do and for whom?

What do customers say about you when you're not in the room?

Unlock this template

Delivered by email right after checkout, as an editable Word file that also opens in Google Docs.

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